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Lucuma: What is it and What are the Benefits?

Everything you need to know about MUD\WTR's new lucuma sweetener
By Kyle Thiermann

Kyle Thiermann


There was once an Andean goddess who rejected love.

One gusty day in a high mountain village the goddess was sauntering down the street, likely gazing into the distance with bleary eyes, sighing in exaggerated tones as the heartbroken do.

Suddenly, a beggar caught her attention. Rather than ask the goddess for cash, he offered her a gift. (Reverse psychology at its finest.) He handed her fruit with a green outer shell and soft, yellow flesh. The goddess pressed the fruit to her lips and took a bite. The butterscotch, maple syrup and caramel undertones … Oh, it was all too much. She loved it! She loved love! She wanted to make babies! She realized that rejecting love was a defense mechanism, and, from that moment on, she committed to living with a fierce, open heart. 

And that, my friends, is why lucuma fruit is a symbol of fertility in Peru.

Paintings of lucuma (pronounced loo-koo-ma) are all over ancient burial sites in Peru and the fruit still plays a part in Peruvian celebrations. Fun fact: Lucuma is the most popular flavor of ice cream in the country. Yum!

If you want a little more sweetness in your mud, our new lucuma sweetener is a match made in heaven. So next time you drink mud, toss a scoop of lucuma into the mix and hit blend. As the whirlpool of goodness hypnotizes you into a deep, meditative state, smile, because love is possible—and it can show up in the unlikeliest of places. 


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