There was once an Andean goddess who rejected love.
One gusty day in a high mountain village the goddess was sauntering down the street, likely gazing into the distance with bleary eyes, sighing in exaggerated tones as the heartbroken do.
Suddenly, a beggar caught her attention. Rather than ask the goddess for cash, he offered her a gift. (Reverse psychology at its finest.) He handed her fruit with a green outer shell and soft, yellow flesh. The goddess pressed the fruit to her lips and took a bite. The butterscotch, maple syrup and caramel undertones … Oh, it was all too much. She loved it! She loved love! She wanted to make babies! She realized that rejecting love was a defense mechanism, and, from that moment on, she committed to living with a fierce, open heart.
And that, my friends, is why lucuma fruit is a symbol of fertility in Peru.
Paintings of lucuma (pronounced loo-koo-ma) are all over ancient burial sites in Peru and the fruit still plays a part in Peruvian celebrations. Fun fact: Lucuma is the most popular flavor of ice cream in the country. Yum!
If you want a little more sweetness in your mud, our new lucuma sweetener is a match made in heaven. So next time you drink mud, toss a scoop of lucuma into the mix and hit blend. As the whirlpool of goodness hypnotizes you into a deep, meditative state, smile, because love is possible—and it can show up in the unlikeliest of places.