MAP Policy
MINIMUM ADVERTISED PRICE POLICY
EFFECTIVE AS OF September 16, 2022
Mud Wtr, Inc (“Mud Wtr”) has unilaterally adopted this Minimum Advertised Internet Price (“MAP”) policy for products marketed under the Mud\Wtr brand name. This MAP Policy can be found at mudwtr.com/pages/map-policy and is designed to establish clear guardrails for pricing as it relates to the resale of Mud\Wtr products in both online and in-store environments.
In addition to the specifications outlined in the retailer terms and conditions which can be found at mudwtr.com/pages/retailer-agreement-terms, retailers are expected to adhere to Mud\Wtr’s MAP policy at all times by following the guidelines listed below. While pricing remains the purview of the retailer and retailers may choose not to comply with this MAP policy, repeated violations will be subject to the suspension schedule also listed below. Mud\Wtr informs all distributors of this MAP policy and requests that they share it with their customers to prevent downstream policy violations.
From time to time, Mud\Wtr may authorize temporary exceptions to the pricing listed below and such exceptions will be authorized in writing by an authorized Mud\Wtr representative. Mud\Wtr may also alter the prices shared in this MAP policy at any time and will communicate any such changes by posting the revision here mudwtr.com/pages/map-policy. Mud\Wtr will add any new products to this policy as they are added to the available catalogue and will post any updates here mudwtr.com/pages/map-policy as appropriate.
This MAP policy applies to any advertised prices and not the prices the products are actually sold. This includes any type of advertising on the Internet where the pricing is visible to a web crawler. Discounts for programs such as “Subscribe and Save”, “Auto-Ship and Save”, or “Repeat Delivery” will not be viewed as violations of this policy. At no time are retailers authorized to resell on Amazon or to resale any Mud\Wtr products online that are not listed below.
MAP Pricing:
|
|
In-Store Everyday MAP |
In-Store Promoted MAP |
Online Everyday MAP |
|
30-Serving Tins (all varieties) |
$49.99 |
$37.49 |
$49.99 |
|
12-Serving Bags (all varieties) |
$19.99 |
$14.99 |
$19.99 |
|
8-Serving Stick Packs (all varieties) |
$16.99 |
$12.99 |
$16.99 |
|
Single Stick Packs (Cacao and Matcha only) |
$1.99 |
$1.67 |
$1.99 |
|
6-Serving Latte Sachets |
$16.99 |
$12.99 |
$16.99 |
|
Single Latte Sachets |
$2.49 |
$1.99 |
$2.49 |
Suspension Schedule:
- First violation will result in a warning notification from Mud\Wtr
- Second violation will result in a suspension of trade funding until corrected or if not applicable, then a suspension of shipments until resolved
- Third violation will result in a suspension of trade funding and shipments for a full 3-month period
- A 4th violation will result in a suspension of ordering from MUD\WTR for a full 12-month period and potentially legal corrective action
Mud\Wtr greatly values its retailers and is confident that the underlying intention of keeping prices fair for all is evident with this policy.