Coffee detox
program.

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“For many of us, that first sip of coffee in the morning is the thing that begins to wake us up for the day. It kicks off our morning. Don’t even think about getting us to communicate clearly before we have had our coffee. But have you stopped to think about why you’re drinking coffee?”
Dr. Molly Maloof

You know that craving you have in the morning for your first cup of coffee? That’s your caffeine withdrawal screaming out. You are chemically dependent on caffeine. And tragically, drinking coffee every single morning does more to support your chemical dependency than to gain any meaningful daily benefits. You’re not drinking it because you want to. You’re drinking it because you have to. You’re not using coffee. It’s using you.

Caffeine is the world’s most-used psychoactive substance. Every morning, tens of millions of us gulp multiple cups of coffee that contain caffeine, a substance that creates dependency and changes your personality. While you may consider yourself a high-functioning individual, it is likely you are chemically dependent on coffee and may not even remember what your personality and state of mind are like without caffeine's influence.

I know because I’ve been dependent on caffeine since I was in the 6th grade. That's right, coffee has been by my side for almost my entire life. I used it to get through high school, college, and medical school, and in my current life as a doctor.

I knew I had a problem when I developed burnout during COVID-19. It was clear I had pushed my body to its limit. When I started to sip coffee each morning, I could literally feel pain in my kidneys like my adrenal glands were begging me to stop. Having unsuccessfully attempted to break my severe caffeine dependence in the past, I decided to devote myself to creating a better way to reset the body’s relationship to the stuff.

I pored over research and it brought me to MUD\WTR. Mud helped me finally get off coffee painlessly. Getting off coffee created a positive ripple effect in my life. It helped me reevaluate my relationship to how I work and how I take care of my body; most importantly, it taught me to stop using my body as a resource to be exploited for productivity & output.

The best part about this coffee detox program is you don’t have to give up your morning ritual. You can start a new one with MUD\WTR just as I did, and enjoy a brew that nourishes your body, mind, and spirit, enabling you to take on your day from a place of calm, sustained awareness.

Photo of Coffee

Get In The Know

How does caffeine work?

When we drink caffeine, the effects come on within 15 minutes. The caffeine level peaks in about an hour and for most people stays elevated for many hours. Typically, half of the caffeine is still in your body six hours later and it may take ten hours until all the caffeine is out of the bloodstream. This metabolism is variable based on different versions of the caffeine gene, CYP1A2.

Those who have variants that make them slow metabolizers will have higher caffeine levels. This means they keep caffeine around in their body for much longer than fast metabolizers who clear the stuff quickly. This explains why some people have more side effects of caffeine than others. People who are slow metabolizers have to be extra careful about caffeine consumption because they have the highest risk of cardiovascular side effects. It may even worsen their performance instead of enhance it. There are also variants of the A2a adenosine receptor gene that can make individuals more prone to anxiety with caffeine consumption than those without the variant.

Cup of coffee

275m

Coffee Consumption

83% of Americans drink coffee. The average American spends over $1000 on coffee annually.

Bottle of anxiety medication

9.7m

Anxiety Medication

As of March 2020, 9.7 million Americans had a prescription for anti-anxiety medications.

Cup of coffee

10m

Sleep Medication

10 million people take some form of sleep medication monthly.

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Your Brain On Caffeine

It makes you stressed.

Caffeine is made by plants and acts as a defensive substance to keep small animals and insects from eating them. When we consume caffeine, it stimulates the release of the stress hormones cortisol, epinephrine (also known as adrenaline), and norepinephrine, which raises blood pressure and increases self-reported feelings of stress. A lot of people claim caffeine doesn’t give you energy, but they’re wrong. Stress hormones are designed to give you the energy to run away from danger. When we drink caffeine, we’re forcing our bodies into a stress response to get us to get moving on our work. The problem is we’re not designed to experience chronic stress all day, every day for years on end. This is where caffeine gets problematic for people. If you combine caffeine with chronic work-related stress, it’s a recipe for burnout.

It tricks your brain.

Caffeine acts as a wakefulness-enhancing drug by tricking your brain into thinking you are not tired so you can keep going. You see, caffeine looks a lot like adenosine but it has the opposite effects on the adenosine receptor. When adenosine binds its receptor, it signals the brain to sleep. But, when caffeine binds the adenosine receptor, it inhibits the binding of adenosine, which is like taking your foot off the break, keeping your body in “go-mode.” The more caffeine you drink, the more it stimulates adenosine receptors, the less sleepy you feel. The body responds by making more adenosine receptors, so most people develop tolerance to caffeine over time and end up needing more to achieve the same effects. When you go off caffeine, animal studies suggest it can take eight days for the number of adenosine receptors to return to normal in the forebrain (which controls sleep) and 30 days for the receptors to normalize in the cerebellum (the part of the brain that coordinates fitness activities).

It creates dependence.

Another thing happens when caffeine binds the adenosine receptor: it enhances dopamine (DA) signaling in the brain, by increasing dopamine receptor availability and upregulating dopamine receptors. The dopamine system in the brain is the pleasure circuit. This gives caffeine similar effects as Adderall and Ritalin: you get more interested in the stuff you are doing and you get moving. These effects are also what keeps us dependent on caffeine. The more our dopaminergic systems are activated, the more we crave the substances that stimulate them. It’s also why it’s so hard to get off the juice. It takes time for our brains to re-adjust to its normal function off of stimulants. This is why we recommend weaning off slowly and carefully.

Less is more, especially with caffeine

Drink
12oz. Starbucks® Pikes Place® coffee
Caffeine
235mg
Up to 35mg ✓
*12oz. MUD\WTR

Effects On The Body

Should you detox from coffee?

The American Psychiatric Association recently published Caffeine Use Disorder as a new diagnosis in the latest edition of the Diagnostic and Statistical Manual of Mental Disorders.

Criteria for caffeine use disorder

  • A persistent desire or unsuccessful efforts to cut down or control caffeine use.
  • Continued caffeine use despite knowledge of having a persistent or recurrent physical or psychological problem that is likely to have been caused or exacerbated by caffeine.
  • Withdrawal manifested by the characteristic withdrawal syndrome or caffeine (or a closely related substance) is taken to relieve or avoid withdrawal symptoms.
Drinking a hot beverage with a view.
Man with headache in leather chair.
Illustration of adrenal glands

Adrenal Problems

You’re feeling burned out and stressed. Are you getting dizzy when you stand up too quickly? Are you getting muscle tremors or little eye twitches that are SO annoying? Are you feeling restless or have the jitters or feel shaky? Too much caffeine can pump out too many stress hormones. The problem with this it can backfire when the short-term stress becomes chronic and the consistently high cortisol levels lead to negative feedback on what’s called the hypothalamic-pituitary-adrenal axis.

This can cause your cortisol levels to lower over time, making you feel completely drained, chronically exhausted, and burned out. That’s when you know it’s time to stop. Although coffee can reduce the risk of diabetes when consumed moderately, many people who are under chronic stress experience blood sugar irregularities when they drink coffee because of its effects on raising adrenaline and cortisol. If you experience any of the above symptoms, it’s a good idea to cut back on how much coffee you are drinking.

Illustration of a brain

Brain Chemistry

It’s well established that caffeine withdrawal can cause headaches but did you know that drinking more than 3 caffeinated beverages a day can lead to greater migraine frequency in susceptible individuals? If you suffer from migraine headaches you really should consider cutting back on your caffeine and doing a coffee detox.

Illustration of a moon

Sleep Problems

One of the biggest reasons you may want consider cutting on your caffeine intake is shitty sleep, whether it is trouble falling asleep or trouble staying asleep to get a good night's rest. Roughly 60 million Americans are affected by insomnia and this can easily be exacerbated by drinking coffee after 3 pm. Many people turn to coffee to promote wakefulness during the day but because of the long half-life, they are screwing up their sleep.

Because they aren’t getting as much restful sleep, they wake up more tired and turn to more coffee. The vicious cycle just continues and they end up feeling less energized on a consistent basis. There are a bunch of things that affect the relationship between sleep and caffeine including age, genetics, and the regularity of caffeine intake.

Tin of MUD.

What is mud? (baby, don't hurt me)

A coffee alternative without the nasty side effects.

MUD\WTR™ is a blend of organic ingredients lauded by cultures old and young, near and far for their health and performance benefits. With 1/7th the caffeine of coffee, mud gives you natural energy, focus and more without the jitters and crash.

Certifications
100% USDA Organic, non-gmo, gluten free, vegan, Whole30 & Kosher.

Jumpstart Your Mornings

MUD\WTR Benefits

  • Focus
  • Immunity
  • Energy
  • No Jitters
  • No Crash

What you should know

Coffee Side Effects

  • Anxiety
  • Insomnia
  • High Blood Pressure
  • Addiction
  • Digestive Issues

Easy As One, Two, Free

The Program.


Content Drip

During this program you'll receive weekly emails from me, Dr. Molly, and the mud team to guide you through an empowering journey to living your life without coffee, whether it's forever or just for right now.


Community Support

Who wants to detox off anything alone? Not us. That's why you'll receive an invite to join our private coffee detox community on Facebook. Ask questions, get tips, and connect with others going through the program just like you. We gotchu.


Coffee Alternative

As you wean off coffee, you'll replace your morning cup of joe with a healthier alternative. Mud contains 1/7th the caffeine of coffee and is made with adaptogens to give you energy without the jitters, anxiety, and crash.

What others are saying about us

I was a 6 shots of espresso a day person and desperate to find a healthy alternative. After reading all of these wonderful reviews I decided to jump on the band wagon and my first cup was disappointing. I had made it straight up with hot water and it was not my favorite but then again, I don't drink my coffee straight up either. I am one of those 'little coffee with my cream' type of people. So I gave this product some grace and made my next cup with just 1 TBSP of almond milk Pumpkin spice creamer and wowza! It was perfection! Takes significantly less additions to be delicious than my normal cup of coffee and really really does help keep my energy up all day long! No jitters, no coffee breath, no headaches. I actually ran out before my next order came and I could really tell in the way I felt overall, how sluggish I've been etc. I will be a customer for life for sure.

Heather P. November 2020
Photo of Melissa Hartwig

I kicked the caffeine with no crashing or fatigue. I am so pleased with this product. No it does not taste like my cold brew nitro. But i love the new flavor and i am able to sleep at night.

Loretta W. November 2020
Photo of Melissa Hartwig

Never thought I’d kick caffeine but I’ve gone from close to 1000mg/day to just one cup of mudwtr. No more coffee, no preworkout, no redbulls. A cup of mud keeps me going all day. So good!

Tom G. November 2020
Photo of Melissa Hartwig

Day 07

The perks and perils of less caffeine

Someone smiling

Once you know how much caffeine you are consuming and you have the right mindset in place for success, it’s time to begin implementing our method for weaning off coffee carefully.

Our gradual coffee detox plan entails cutting down on your intake over 2 weeks to avoid withdrawal symptoms as much as possible.

Daily Encouragement

Knowledge delivered right to your inbox.

We’re here to provide you with a proven program and a community to support you in your transition to a clearer, brighter, better-rested you. We’ve come up with a plan to help you wean off caffeine in a way that doesn't suck.

Guiding you to a better morning

In week 1, you'll learn just how much caffeine you're consuming each day. You may be underestimating your caffeine intake by a little or a whole lot.
Enter: MUD\WTR. In week 2, you'll start to replace some of your morning coffee with a bit of mud to decrease your caffeine intake day by day.
Slowly and methodically, mud will replace the coffee you consume in the morning until coffee is no longer on your grocery list or you're no longer swinging by your local coffee shop on the way to work. Buh-bye, java. Hello, clarity.
In week 4, we'll reflect on how you feel after transitioning off of coffee and welcome other mindful practices into your morning routine so that you can set yourself up for success daily.
Get Started

MUD\WTR's Coffee Detox Program is 100% free.

How To Prepare

Get started with our
30-Serving Starter Kit.

Tin of MUD

30-Serving tin

For thirty days, you will go through an empowering journey to living your life without coffee.

 

Community Support

Who wants to detox off anything alone? Not us. That's why you'll receive an invite to join our private coffee detox community on Facebook. Ask questions, get tips, and connect with others going through the program just like you. We gotchu.

MUD frother

Frother

Your boost of energy isn’t gone forever. We’ve created a healthier, more beneficial drink.

Get Started

MUD\WTR's Coffee Detox Program is 100% free.

Frequently asked questions.

The body hates abrupt change. Caffeine withdrawal is considered a DSM-5 diagnosis and occurs after abruptly stopping caffeine. Common symptoms of caffeine withdrawal are headaches, anxiety, fatigue, decreased alertness, and depressed mood. If caffeine intake is decreased progressively however (as it is in this program), these symptoms can be avoided altogether.
We recommend asking your doctor if this program is right for you.
Yes! Whether you're getting your caffeine from coffee, energy drinks, kombucha, chocolate, or any other source... this program can help you reduce your dependence and feel better.

Backed by Research

More about Dr. Molly

Dr. Molly Maloof’s mission is to radically extend healthspan - the number of years free from disease or disability - and maximize human potential by promoting wellness lifestyles that generate optimal health. She is a lecturer within the Wellness Department of the Medical School at Stanford University where she created a course entitled, "Live Better Longer: Extending Healthspan to Lengthen Lifespan."

Shaping the future of healthcare in her pioneering Silicon Valley medical practice and work with leading companies, Dr. Molly Maloof is on the frontier of personalized medicine, medical technology, health optimization, and scientifically-based wellness endeavors. Since 2012, she has also worked as an advisor or consultant to more than 40 companies in the digital health, consumer health, and biotechnology industries needing help with clinical strategy, product development, clinical research, and scientific marketing.

In her concierge practice, Dr. Molly provides health optimization and personalized medicine to high achieving entrepreneurs, investors, and technology executives in San Francisco and Silicon Valley, as well as award-winning Hollywood actors and musicians. Dr. Molly challenges healthcare practitioners as well as industry influencers to re-think health and healthcare to reduce costs, improve patient outcomes, and improve the human condition.

Dr. Molly Maloof

Dr. Molly Maloof

Get Started

Try the coffee detox program